NYC has long been the fashion capital of the world. Now, as secondhand shopping goes mainstream, it's becoming a thrifting capital too.

Uptown Cheapskate is a rapidaly expanding thrift franchise (160+ locations across 29 states), but they have yet to enter the Big Apple. This campaign is built for the moment that they arrive, ready to put the brand on fast-walking NYCers’ radar.

Role: Copywriter / Art Director